In 2014, The Financial Times redesigned their newspaper. Typography was their core focus, and the results are stunning.
The publication kept its iconic peach background color, but almost everything else was up for grabs. FT commissioned type designer Kris Sowersby to create a suite of custom typefaces that could be used across media. His brief was to:
Produce a sharper, more modern newspaper that shows off the FT’s strengths in reporting, analysis and visual journalism. The newspaper needed to be more than just a snapshot of the website at a particular point in the day, but an edited selection of the best the FT has to offer. It needed to complement FT.com and provide a competitive “finite” read of “what you need to know” each day.
News faces are often compact, narrow, and blunt compared to other typefaces. But the layout of all FT editions was becoming wider and more expansive to accommodate slower, longer-form pieces, and this opened up the typographic possibilities to include designs that were a little more relaxed.
The FT wanted an elegant, authoritative serif with the versatility to handle news and features in the arts, science and sport — as well as finance. Furthermore, the typeface had to work across media, from wide-printed broadsheets to narrow mobile screens.
The final set of fonts, which were made in both text and headline variations, is a masterful balance of panache and sobriety, economy and space.