“Our aim is to make great ice cream in the nicest possible way.It’s not only mixing in the best ingredients that’s important to us, our suppliers are too, which is why all our products are certified Fairtrade.We believe that using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make our ice cream. So, wherever possible, we source our ingredients from producers and suppliers who share our values. This can mean anything from free-range eggs to sustainably produced dairy, to Fairtrade certified ingredients.”
Ben & Jerry’s is unusually open about its market flops. It has a site called the “flavor-graveyard”, where it features all flavours that the brand launched and which did not turn out to be market successes.