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This article originally appeared on Future of Work Insights.

Company culture is defined much the same way that country or city culture is defined.

Think about it. Before you visit, or much less move to a new place – you read about it, talk to other people about it, read reviews online, find out what the food is like, what language(s) you need to know, what to wear, where to go, what to avoid. Once you arrive, you take in (consciously and subconsciously) all that